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The article makes that point explicitly:

  And things got even worse for Quark when, in 2003, you
  could get InDesign as part of the newly introduced
  Creative Suite Bundle, which as a publisher or graphic
  designer, you would have probably bought anyway for
  Photoshop and Illustrator. You were basically getting
  InDesign for free—it was a Trojan horse in the bundle box,
  and I think it really sealed the deal for people on the
  fence about the switch.


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