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Surely there are subreddits more relevant than /r/programming? May not have been targeted well.


Probably. My thinking is that the low CTR (click through rate) can be explained by poor targeting, but once you arrive to the landing page you should have a pretty good indication of whether you want to trial or not. The low number of conversions to trial just from reddit is a bit strange.

That said: any ideas for better subs to target? /r/sysadmin, /r/linux were some of the smaller ones i'd considered, or i could go wide with /r/technology, but this experiment has left me feeling cautious.


/r/sysadmin is a pretty active community in general. You could always just try to post to their subreddit.




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