Precisely, the term big data is about selling stuff to CIOs
Nobody at yahoo went "we need hadoop to deal with our Big Data problem", it was simply a very large amount of data with relatively limited budget problem, and plenty of very large companies are happy using teradata or netezza to manage PB of information.
The new set of tools are often brilliant, but the problems that they solve are almost all not new.
Nobody at yahoo went "we need hadoop to deal with our Big Data problem", it was simply a very large amount of data with relatively limited budget problem, and plenty of very large companies are happy using teradata or netezza to manage PB of information.
The new set of tools are often brilliant, but the problems that they solve are almost all not new.