Extremely similar to iRobot (Roomba). They both practically genericized themselves by inventing and dominating the product category, then just couldn't keep up with the competition. GoPro does feel more self inflicted though. Their drone was a failure, and they burnt a lot of money trying to do some kind of pivot to being a media company.
Hue does support Matter. Hue is expensive but delivers a premium experience, unlike the products talked about in this thread that are expensive but not better than the competition.
Got any you'd recommend? I've been paying the Hue tax because they're the only bulbs I've had with zero connectivity issues ever across several years, whereas every other brand I've tried has been very unreliable.
It sounds similar to a lot of US products. They outsource all production to China, then China essentially start making copies of their products and charging a fraction of the price.
