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No. That said, they do seem to be either making mistakes or getting their eye off the target.

The publicly admitted target is to provide social networking for people. The obvious business target is to make money. But they have to make money while not annoying their users. We know their users are not their customers, because the users do not pay to use the service. The customers are the advertisers. Thus the balance between making sure the advertisers get their wares in front of as many eyeballs as possible while annoying the minimum number of users. And it seems to me that they have this balance wrong at this point. This will happen and if they are monitoring carefully, they'll tune the balance and people will be happy.

The longer-term challenge is that nothing lasts for ever (thanks 2nd law of thermodynamics). Facebook do not need to turn into MySpace to no longer be the top dog. Google wants the top position in the social networking space and they have lots of money to spend their way into it. Or Facebook can drop the ball and get their balance of advertising to their users wrong (see above). Or a new service could come along that finds a way to survive without being beholden to advertisers. (Open-source projects to the rescue?) Or, people could just get fed-up of all the mindless banter on Facebook and decide that they have more important things to do. Or, new networks will arise that actually interoperate, so you can connect to someone on another network. My prediction is that some of all of these will take place.

I have no preference. I am a pastor, so I go where the people are (people business after all) and right now, the people are on Facebook. If MySpace successfully restarts, I'll go there as well.



You provide pastoral care over Facebook?

Nice one.


It's one of the ways that I am available to my congregation. And they love the chat feature as they can catch me without having to call.

Haven't taken on anyone outside of the congregation yet. I suppose that could happen.




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