> So, if you're selling software to,say, bolt & screw manufacturers in the Southeast, you need to know what's going on with bolt & screw manufacturers in the Southeast, what the trends are, what problems they face, and how to talk to them in terms that relate to their problems first and foremost, and NOT your product first and foremost.
Better yet, BEFORE you even develop the software, get the goods on your potential customers first. Even better yet, if you're just starting out, CHOOSE your potential customers.
Better yet, BEFORE you even develop the software, get the goods on your potential customers first. Even better yet, if you're just starting out, CHOOSE your potential customers.
Agreed. But a growing company may with an established product line may simply be looking to broaden out into additional markets.
Definitely for a startup though, you want to learn about your customers before - or in parallel with - building the product.
Better yet, BEFORE you even develop the software, get the goods on your potential customers first. Even better yet, if you're just starting out, CHOOSE your potential customers.