I live in a unique town name in the US, pretend it’s “Foo.”

I tried to buy ads for “Foo photography” as people in my town literally type that in. And my budget wasn’t enough to buy all instances of that search.

I didn’t need geotargeting for my local business.

Comically google kept trying to geotarget. Every time it did this I would get people all over the place who searched “photography” and a large percentage was burned. I kept trying to turn off geotargeting.