I don't understand the name "Strix". It's a name a GPU and motherboard partner of theirs, Asus, uses (used?) for their products. It's impossible for me to read "AMD Strix" and not think of it as some ASU's GPU with an AMD chip in it, or some motherboard for AMD sockets.
Aren't there enough syllables out there to invent a combination which doesn't collide with your own board partners?
Reminds me when I was Amazon, one of our tablets was codenamed Thor. We could ask the device what it's codename was and we special cases some functionality for the tablet we built. But it was the same code we used for the android app and it turned out some other tablet manufacturer used the codename Thor and all of a sudden the code was super broken on that device.
I don't think AMD really uses the name "Strix Halo" to market it to a large audience, it's just an internal codename. Just two other recent internal names are "Hawk Point" and "Dragon Range" internally, where Hawk and Dragon are names that MSI and PowerColor use to market GPUs as as well. Heck, PowerColor even exclusively sells AMD cards under the "Red Dragon" name!
AMD's marketing names for especially their mobile chips are just so deliberately confusing that it makes way more sense for press and enthusiasts to keep referring to it by its internal code name than whatever letter/number/AI nonsense AMD's marketing department comes up with.
Aren't there enough syllables out there to invent a combination which doesn't collide with your own board partners?