I guess that's why they ask to move the speaker "close to the router" when setting up.

Honestly, if they had a checkbox saying "do not share my location with Sonos" it would have eased my anxiety. But they don't, they default everything to "we collect data".

Relying on an unread "privacy policy" as the pinky swear for protecting the data they force users to give up, is bad privacy. You can't even delete your own Sonos account, the "delete account" button doesn't actually perform that function.