It's interesting how hard they are pushing this; there is still quite a lot of Flash on the web ... at least most smaller sites hosting / streaming video seem to still rely on it. I actually would have thought they could make a decent bit of revenue just by offering it to OEMs as a selling point. Perhaps they see even more revenue by forcing all the recalcitrant sites still using Flash to buy Adobe's tools as the easiest upgrade path to get onto HTML5.