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I love this as ultimately it shows what nonsense the equation really is.

I detest people doing "science-y, maths-y" things to try and give credibility to an idea. The idea here is fine, the equation utter bilge.

For me it goes back to hearing Jeff Dachis of Razorfish doing a talk in which he mentions boolean postulates which left me in little doubt that he knew precisely as much about mathematics as you'd expect from someone with a bachelor’s degree in dance.

BTW - On the last line you mention "watts per half hour". This makes no sense here - a watt is a measure of energy over time, watts per half hour would be a measure of energy over time over time, or more neatly change in power.



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