Not sure why you're being downvoted, but this is absolutely common corporate PR 101 practice.
They follow social media, reddit, etc all the time, and if there's an organic story that's good for their brand, they forward it to friendly journalists, provide context on background, etc.
If it's bad for their brand, they search all their internal systems using whatever information they can find and/or correlate, escalate it, and deal with it behind the scenes.
If you ever think downvotes means anything, remember that any criticism of pornography or a simple fact of saying "C is unsafe" gets downvoted into oblivion here.
This seems like a weird place to criticize pornography.
I have noticed that whenever I post truly unknown correct things I've learned at work that I get paid for knowing, I'm more likely to get voted to -2ish or even have people reply to say they don't believe me.
Though, if I reply to them and just restate the same thing in different words, that one always gets upvoted.
They follow social media, reddit, etc all the time, and if there's an organic story that's good for their brand, they forward it to friendly journalists, provide context on background, etc.
If it's bad for their brand, they search all their internal systems using whatever information they can find and/or correlate, escalate it, and deal with it behind the scenes.