In high priced product market ($5000+) it's a custom to babysit client and give him a lap dance with a brain massage before opening all the cards. I think shoppers for $47 products hate it more than corporate buyer/purchasing managers. Latter ones want to relax in a leather chair and listen to bullshit before assigning budget - it's their job and they used to it. They certainly are not used to $5000 "buy it now" paypal buttons.