I think more importantly is that in business marketing and innovation go hand in hand. I could be making the most amazing innovations the world has ever seen, but if no one knows about it who cares. Long term business is about innovating and getting the product in front of people.
With respect to Apple, I get tired of people who say they are all marketing. Marketing may work for a single pump and dump product, but that is not Apple. There has to be some innovation behind the marketing to keep consumers coming back. Of course Apple markets themselves very well, but they also have stylish products that for a majority of consumers do just work and work well. For all the articles I read about how SJ straddled the world of technology and the humanities, I think Apple the company was just an extension of how he viewed himself.
I think more importantly is that in business marketing and innovation go hand in hand. I could be making the most amazing innovations the world has ever seen, but if no one knows about it who cares. Long term business is about innovating and getting the product in front of people.
With respect to Apple, I get tired of people who say they are all marketing. Marketing may work for a single pump and dump product, but that is not Apple. There has to be some innovation behind the marketing to keep consumers coming back. Of course Apple markets themselves very well, but they also have stylish products that for a majority of consumers do just work and work well. For all the articles I read about how SJ straddled the world of technology and the humanities, I think Apple the company was just an extension of how he viewed himself.