I believe it was meant to say rebills (in affiliate slang), the act of billing your credit card automatically for another service/product term. Frequently used in the Acai berry juice fad where they would send you another scheduled shipment automatically and bill you for it, and in online dating sites where they bill you every month continuosly if you don't explicitly cancel.

While unethical, it is not necessarily fraudulent since many times the rebill clause exists somewhere in the TOS/contract in very fine print or some obscure form.