Despite their recent PR blunder (and what a blunder it was), they're still considered a tech giant. Their IPO passed a billion benchmark, so they are in a position to say, "Hey, look at us, we kinda know a thing or two about the internet."
In terms of their industry - no company does as well with social networking games. It piggybacked on Facebook's success before Facebook made it more difficult to become very successful in that area.
