Once again I think my wording rather than my point is the problem - by "created for the sake of being art" I didn't mean in terms of whether there was monetary gain for the artist, I meant how it is to be used.
You create a website, your aim isn't generally to have people stand around and admire the art, that's a side effect. (And sure, sometimes maybe it's the strongest influence when a designer is making a website, but it isn't meant to be - it's meant to be a part of making something functional).
Not to make this into a long debate, but I don't think your wording is the problem.
Plenty of websites have no commercial goal, they're just meant to be gawked at. All the major contemporary art museums have websites, photos and posters in their collections.
Also, many sculptures found in museums weren't made to be used as art - they were meant as tools or status symbols, for communication, sexual arousal or worship.
To be a 'real' artist isn't determined by the medium one uses, but by the quality of the work created. I enjoy the work of Dieter Rams, Saul Bass and Dick Bruna just as much as that of Vincent van Gogh and Jackson Pollock.
I certainly didn't mean to imply that some art is not "real art", if anything I have a lot more respect for video editors, web designers, marketing designers than I do for most modern painters (from a very subjective quality of work point of view).
All I was trying to do was find a decent way to seperate art that isn't related to anything technical, of the type that (loosely speaking) has been being produced for centuries(/more), and stuff like video, web etc.
As to not thinking my wording is the problem - your replies have showed that the impression I gave you wasn't at all what my thoughts were, so clearly that was the problem.
You create a website, your aim isn't generally to have people stand around and admire the art, that's a side effect. (And sure, sometimes maybe it's the strongest influence when a designer is making a website, but it isn't meant to be - it's meant to be a part of making something functional).