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Offence: Engineer is offended by customer and flushes the customers livelihood (website)

Cure: Management should be offended by engineers and flush THEIR livelihood (job)

Seems symmetrical, but perhaps over-simplifying the problem? Of course I realize that the article above doesn't directly advocate firing the engineer, but many high-functioning technical people just cannot realistically be trained to be social animals too. Those abrasive nerds are really productive outside of a customer service role, so wouldn't a better solution be to fix the mis-allocation of tech staffing resources to customer facing roles?

edit: and yeah, maybe the problem is that this particular engineer was just a dick, and we shouldn't use him as an example in the discussion of technical vs social roles in our companies.



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