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People are ordering fewer prints, but which percentage of the prints they are ordering are pictures of kids for grandparents? A significant proportion, I bet.

Anybody who has walked into a relative's house and seen their gorgeous DSLR emailed baby picture printed on some crappy paper by some crappy printer proudly displayed has died a little inside.

The reservation I have about PicPlum (and, I suspect, why I never got around to signing up for its previous incarnation, even though I was interested in principle) is the fact that you still have to do the curation - a step that in practice I would forget. I would be interested to know from somebody who has signed up whether the service can be configured to remind you to send it some pictures).

[edit: grandparents might be online, but they seem to have a perverse need to stick pictures of their gene pool on the fridge anyway. Hell, mine have an Internet updatable LCD frame which sucks new pictures over all the time and still they print out for the fridge, handbag etc. ]



My kids grandparents are on Twitter and Facebook, as a data point. They are not especially technical (I'm the only one of their 4 kids to have a career in technology).


They should have an optional curation step whereby the recipients choose their 15 (or more; upsell time!) themselves.




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