When Startups pick a name, they should think about 5 years from now not about if it sounds cool at the moment or is provocative.
A controversial name can help you in the beginning, but it can kill you branding in the longterm.
(Exception: For some brands a controversial name can work, but then the whole brand has to go along)
If you pick a name like this one, you have to have the balls to build a brand and company that is controversial and provocative in every little detail.
A controversial name can help you in the beginning, but it can kill you branding in the longterm. (Exception: For some brands a controversial name can work, but then the whole brand has to go along)
If you pick a name like this one, you have to have the balls to build a brand and company that is controversial and provocative in every little detail.