1. Your site looks great. It's a technical site, nothing more is really needed. I'd encourage you not to waste your resources on making it look nice. Launch instead. Your audience isn't buying eye candy. 2. Don't just describe your service and technical solutions, show it. Show it graphically, show it with video. Make the data clearer. 3. Don't listen to this marketing mess. It will be technical people who are evaluating your service, provide them with the information that they need to make an informed decision. 4. Talk to your potential clients. Ask them what they need to determine your value, and provide that. Then charge appropriately. If your cost to them exceed your value to them, then you are in the wrong business. If not, be clear and straight forward and you'll do fine.