It was kind of boring -- not that the app isn't good or that it was a bad idea -- they didn't demo anything they just talked for three and a half minute about a pain that only needed 90 seconds. It was the same listless and disaffected speeches I would make back in high school classrooms.

Judging from this video, it seemed like kind of an iffy investment. They stated one competitive advantage over the few sites they mentioned like profilactic, which was that they would push content instead of just pulling.

In reality, though, a site like socialthing is limited by the APIs that they can access. They didn't build some novel technology like the folks at Dopplr for extracting interesting information from your social network data. They are using the same APIs that all of the other aggregation sites use, so they had no reason to believe at that point in time that their competitor sites wouldn't use the same APIs to push content as well.

I have a beta account at Socialthing and replying to Twitter posts is the only significant pushing ability that I've seen from them (correct me if I'm wrong) Those other aggregation sites do the same thing too (including profilactic), as was inevitable. Either way, congratulations are in order for such a quick exit. They were doing something right!