Seems like a very good idea, considering baby clothes can be expensive and are generally needed for only a short time. I think this model would also work well with women's evening gowns and men's tuxedos (much like tuxedo renting currently happens, but mailed to me and I can return it whenever).
I've talked with people who started a similar service a year or so ago, called Bebaroo (recently renamed Bebarang). In fact, they use the same description, "Netflix for baby clothes".
Well, they don't use the same (at least on the frontpage): "Bebarang: Online Baby Clothes Rentals"
To me that's a missed chance. Rental I think temporary ownership (negative), with Netflix I think "once i'm done, I get rid of it" (positive). Just my opinion tho.
I was surprised to see Netflix there and not see a trademark notice. Similarly they use "Plum" which is already a baby food manufacturer (perhaps they're not in the US) so I'd imagine they're likely to be getting some TM infringement/passing-off notices if they haven’t already.
I've talked with people who started a similar service a year or so ago, called Bebaroo (recently renamed Bebarang). In fact, they use the same description, "Netflix for baby clothes".
http://www.bebarang.com/
http://www.annarbor.com/business-review/netflix-for-baby-clo...