Emotionally shocking, yes, but what is really expected? Why _should_ the ads be spread "evenly throughout the day"? esp. for such a pittance? The spread has no advantage. Google is handling a deluge of data, and he wants a controlled long-term distribution of a few miniscule tidbits. Yes, expecting Google to behave an obvious way makes emotional sense; methinks it's all just happening on such a vast scale he/we don't grok that blowing $50 on ads in seconds does, in fact, make sense.