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>Apple doesn't enter a product category like this [...] without careful price setting analysis

https://www.apple.com/shop/product/MWUG2LL/A/pro-stand



I don't see how that's an exception at all - price sensitivity is presumably really low at that end of the market, and Apple priced accordingly. Who's realistically gonna pay $6,000 for a monitor and then buy an aftermarket stand to save $900?


You got me there, but that isn't a mass consumer product, either, so I think they are just charging whatever they feel like.




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