I’ve used both windows and Apple developed operating systems for a long time, generally I agree with you - Microsoft is the trailblazer in user-hostile self interested decisions.

This however is something that Microsoft has absolutely dreamed about doing, but never had the power to actually make it happen. Apple wants to have the same power on the desktop that they have on iOS - no code not blessed (and taxed) by Apple run. This is what Apple wants, total control of everything executed by the cpu.