No, 'international' does not mean 'French'. Yes, the French came up with it but since it now has international adoption it is the international standard with the United States as one of the last hold-outs. That's what you get when you have a country run by lawyers with very limited input from science.
Within the EU France is quite nationalist compared to others, and yet, I fail to imagine someone there producing something like this. I'm a bit allergic to flag waving.