The author indicates that there's already a large queue of pre-orders.
I think xxx will achieve adoption by pornographers that want social acceptance. Basically, any pornographer that operates in the real world as an "adult media company", "glamor photography", etc. A xxx domain will demonstrate a willingness to allow your content to be easily filtered, which is important for porn companies because as much as adults love pornography, generally, they want some control over its introduction and availability to their children. xxx-exclusive hosted content will be seen as a good faith effort to keep parents in control.
I think that eventually any porn company that wants social tolerance will be on xxx because it will be better for their image. Topsites and other aggregators will probably stay on com as they don't really care and it doesn't effect their commissions and/or ad money.
The author indicates that there's already a large queue of pre-orders.
I would assume that's existing domain and copyright holders who want to reserve their domain/tradmark before someone else does. That doesn't imply there will be a lot of usage.
Yep, I was on the Wikipedia IRC the other day and there was a debate about whether the Wikimedia Foundation should register wikipedia.xxx, wikimedia.xxx, wikinews.xxx etc. to prevent people from squatting them and doing evil things with them.
I'm sure plenty of businesses, non-profits and governments are thinking the same thing in order to prevent whitehouse.com/whitehouse.gov mixups.
My guess is that the bulk of the pre-orders are organisations who want .xxx as well as .com, the same way you've kinda got to have .com/.net/.org. I don't see that there's any reason for them to drop one for the other.
I think xxx will achieve adoption by pornographers that want social acceptance. Basically, any pornographer that operates in the real world as an "adult media company", "glamor photography", etc. A xxx domain will demonstrate a willingness to allow your content to be easily filtered, which is important for porn companies because as much as adults love pornography, generally, they want some control over its introduction and availability to their children. xxx-exclusive hosted content will be seen as a good faith effort to keep parents in control.
I think that eventually any porn company that wants social tolerance will be on xxx because it will be better for their image. Topsites and other aggregators will probably stay on com as they don't really care and it doesn't effect their commissions and/or ad money.