Speaking of Apple polish, why is the cover choice between "leather" (luxury car seats, fashionable gloves, sexy clothing) and "polyurethane" (chemical plant, medical inspection, man made, dystopia).
Why haven't they given it a pleasing, desirable, luxury name?
People who want a COLOURFUL!!! case don't really care what the material is called. It's colourful! People who want the leather case care very much that it is leather.
Similarly people buying the white Macbook don't care what 'polycarbonate' means, but to the Macbook Pro buyer, 'precision aluminium unibody', 'edge-to-edge glass' and previously 'titanium' are/were selling points.
Why haven't they given it a pleasing, desirable, luxury name?