So I have a question: why is this a problem? Or, more specifically, how is this non-trivially different from the way that Facebook has worked to date? It seems almost identical to the way that your activity would otherwise have been broadcast, save the fact that it is in a more prominent, advertising-y context. It's not like the check-in didn't happen, or that it wouldn't have shown up anyway in the exact same activity feeds that are instead receiving the ad form of the check-in.
For some reason it seems like users have this pathology where they are upset whenever and however web companies try to monetize site usage, regardless of justification or intrusiveness. But, then again, I don't understand how people justify using AdBlock either, and lots of people (at least on Reddit) got really pissed about that when Ars Technica tried to block AdBlock users.
Also, how is this like Beacon at all? People are already checking in at these places on Facebook. The check-ins are just getting sponsored by the subjects of those check-ins. It's not like there's any surreptitious data sharing, apart from letting Starbucks know that I checked in there (which they would also know from the fact that I bought a Latte).
Exactly. People, especially here, try hard to justify their hatred for facebook. If this were foursquare finding a way to monetize their check-ins it would be praised.
For some reason it seems like users have this pathology where they are upset whenever and however web companies try to monetize site usage, regardless of justification or intrusiveness. But, then again, I don't understand how people justify using AdBlock either, and lots of people (at least on Reddit) got really pissed about that when Ars Technica tried to block AdBlock users.
Also, how is this like Beacon at all? People are already checking in at these places on Facebook. The check-ins are just getting sponsored by the subjects of those check-ins. It's not like there's any surreptitious data sharing, apart from letting Starbucks know that I checked in there (which they would also know from the fact that I bought a Latte).