The problem is that such lines are not static, may move, and particularly in dynamic areas of evolving awareness and policy, do. Much as one can be caught by quickly approaching tides or sneaker waves at a coast, Google and much of the FAANG monopolists (as well as other tech and surveillance capitalists) are finding themselves in unexpectedly deep waters.
Which itself is a real and quantifiable business risk.
As Eric Schmidt famously said, Google's "policy is to get right up to the creepy line and not cross it."
http://allthingsd.com/20110120/talking-schmidt-googles-ceo-i...
A quote memorialised in a documentary whose title is take from it:
https://en.wikipedia.org/wiki/The_Creepy_Line
The problem is that such lines are not static, may move, and particularly in dynamic areas of evolving awareness and policy, do. Much as one can be caught by quickly approaching tides or sneaker waves at a coast, Google and much of the FAANG monopolists (as well as other tech and surveillance capitalists) are finding themselves in unexpectedly deep waters.
Which itself is a real and quantifiable business risk.