Why are so many people willing to pay $20 for a product, that if it *already exi...

		mhb on Oct 14, 2010 \| parent \| context \| favorite \| on: Small iPhone 4 holder raises 100k at Kickstarter a... Why are so many people willing to pay $20 for a product, that if it already existed and was available at a checkout counter would probably cost less than $5 or $10?