7. Tightly targeted! It's about them as much as you.
I think that's a great point. It's easy to frame your application from the perspective of, "I want a job", or "I want this job", or "I need a job", or "I need money". All of those statements may be true, but that shouldn't be your focus as you present yourself for a job.
Instead, put the focus on what you can and would do for your employer. They are (probably) not looking to fill a job just for the sake of filling a job; they need work to be done in order to advance their business. How can you help them get that work done? How can you help them grow their business? How can you help them to be of better service to their customers?
I think that's a great point. It's easy to frame your application from the perspective of, "I want a job", or "I want this job", or "I need a job", or "I need money". All of those statements may be true, but that shouldn't be your focus as you present yourself for a job.
Instead, put the focus on what you can and would do for your employer. They are (probably) not looking to fill a job just for the sake of filling a job; they need work to be done in order to advance their business. How can you help them get that work done? How can you help them grow their business? How can you help them to be of better service to their customers?
Be the answer to their problem; fill their need.