Good LaTeX is less about aesthetics and more about having boilerplate code and macros which greatly simplify the process of making readable documents with citations in the correct (nitpicky, archaic, utterly idiosyncratic) format and figures correctly included and labeled and captioned and scaled.

The joy of LaTeX is that it handles the aesthetics for you. You can focus entirely on structure. Or that's how it works when you have good boilerplate to start from.