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>Advertisers paying per view do not get charged for a view if crome prevents the user from viewing the page.

The cost isn't in money, it's in views. By not letting you click a fake DL button, the malicious ad doesn't lead you to the site it wants you to end up on, which is usually plastered with other ads and sometimes has malware lying around on it. The end result is that the malicious party can't make money off their own site's ads and can't redirect you to download god-knows-what onto your system.



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